Get Started LMS

Case Study: Building a Scalable and Engaging LMS for Get Started

Summary: Get Started, an EdTech startup in Bangalore, aimed to launch a user-friendly Learning Management System (LMS) for career-oriented non-tech students. As Product Management Consultant, I led the LMS design, development, and launch, creating a platform that emphasizes scalability, user engagement, and mentor-student interaction.

Objectives:

  • Build an accessible platform: for live classes, resource sharing, and efficient mentor-student interactions.
  • Increase user engagement: through interactive features and simplified onboarding.
  • Streamline mentor workflows: to focus more on teaching than administration.

Problems Identified:

  • Scalability: The platform needed to handle growing user numbers and live sessions without lag.
  • Low Engagement: Initial content lacked interactivity, leading to high drop-off rates.
  • Complex Onboarding: Users found it challenging to navigate and access core LMS features.
  • Mentor Overload: Mentors faced high administrative demands, limiting their teaching time.

Solutions Implemented:

  • Scalable Infrastructure: Deployed on AWS to ensure smooth performance as user demand grew.
  • Interactive Features: Added live notes, quizzes, and attendance tracking, leading to a 30% increase in sign-ups and a 50% reduction in drop-offs.
  • Simplified Onboarding: Centralized essential features on the Student Dashboard, contributing to a 30% rise in sign-ups.
  • Automated Mentor Tasks: Enhanced mentor efficiency with streamlined attendance tracking and content management.

Key Accomplishments:

  • Improved Platform Stability by 150%: Leveraged AWS for enhanced performance and scalability.
  • Enhanced Engagement and Retention: Data-driven refinements led to higher user retention and satisfaction.
  • Simplified User Experience: Centralized onboarding features increased user adoption and mentor focus on teaching.

Lessons Learned: This project underscored the importance of user-centered design, scalability planning, and data-driven insights in building an effective LMS for the competitive EdTech space.